It's the most popular auto-racing event in the world - but it has taken 30 years for some enthusiasts to notice a hidden detail in the old Formula 1 logo. F1 started in 1950, originating from the ...

This week Formula 1 unveiled a new logo for the first time in 23 years, the first step in what the racing league has promised will be a "complete brand redesign". Created by Wieden+Kennedy London, the ...

F1 commercial boss Sean Bratches said the sport needed something more recognizable. "Many people never realized that there was an invisible 1 between the F and the 1 in the old logo," Bratches said.

The new Formula 1 logo was revealed during the Abu Dhabi Grand Prix podium celebrations, and it has been met with a largely negative response. But what's all the fuss? Let's get straight to it ...

In addition to that, however, the team also presented its new logo for the F1 operations. “ The new Lotus F1 Racing logo has been developed to represent the teams future and heritage.

“I liked the old one better.” The new logo is part of a wider plan by Liberty Media to make F1 more exciting – and to improve the sport’s branding, marketing and digital platforms.