Jan 2, 2025 · As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, marketers are urged to take a “holistic content strategy” approach.

Dec 14, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Prime Hydration sales declined by £63.1m in 2024, making it one of the fastest falling FMCG brands this year.

Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.

Feb 11, 2025 · We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In this context, salaries take on even greater significance as a benchmark for how marketing is valued in 2025.

Dec 4, 2024 · Euro 2024 may have been won by Spain, but the battle of the football ad was very much won by Scotland. Irn-Bru and its trilogy of adverts – ‘Doctor’s’, ‘Café’ and, the best of the three, ‘Mannschaft’ – built anticipation for Scotland’s ultimately disappointing run in the UEFA football tournament in style.

Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most effective ad today, irrespective of your ridiculous desire to keep producing new and less impressive work.

Jan 9, 2025 · CEO Roisin Currie acknowledges consumer confidence is low and there are cost pressures going into 2025, but says Greggs’ value positioning will help it address these challenges.

Jan 24, 2025 · Adapting to new channels. The challenge today lies in adapting iconic slogans to a fragmented media landscape. Unlike the 1980s, when a single TV ad could reach millions, brands must now navigate platforms like TikTok, podcasts, and short-form video.

Dec 11, 2024 · From Coca-Cola and Oreo to Bluey and Bunnings, a growing number of brands are seeking out collaborations that create short-term buzz while also building brand equity.