The Cost Of Misalignment: Why Sales & Marketing Need To Get …
Nov 27, 2024 · Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that impacts revenue, customer satisfaction and operational efficiency.
Businesses Set To Increase Software Spending In 2025, Despite …
Nov 27, 2024 · More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “ 2025 Tech Trends Report ” — fielded by B2B software and services reviews platform Capterra — more than half of businesses with regretful software purchases describe …
Demand Gen Report - The Latest B2B Marketing News & Trends
Dec 4, 2012 · Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
45% Of Marketers View Demand Generation As Strategic Growth …
Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower-performing counterparts.
2024 Demand Generation Benchmark Survey: The Renaissance Of …
Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]
What’s Working In Demand Generation In 2024 - Demand Gen …
Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The ABM & Content Renaissance is upon us. According to the “2024 Demand Generation Benchmark Survey,” 57% of respondents plan to allocate more budget to ABM initiatives throughout the […]
The B2B Playbook For Sales & Marketing Alignment
Sales and marketing go together like oil and vinegar — or like cats and dogs. But no matter what metaphor you choose, there’s an undeniable disconnect between the two departments. In fact, 90% of sales and marketing professionals report misalignment across strategy, processes, content and culture, while an additional 60% agree this misalignment directly hurts […]
86% Of B2B Marketers Agree Personalized Content Is Key To …
May 16, 2024 · However, to execute an impactful personalized marketing strategy, implementing the right technology is imperative: 72% of B2B marketers found CRM systems most beneficial in tailoring their marketing efforts, followed by social media and marketing automation tools (55%) and AI and machine learning (36%).
Demandbase Rearchitects Product & Brand Experience With New …
Oct 1, 2024 · Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and more tech-forward look. For its part, Demandbase One was created to help unify data across the GTM tech stack and convert that ...
Latest - Demand Gen Report
The Top 5 Most Important Topics To B2B Marketers. Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…