Premiumisation and emerging markets: The new frontier for brand …
Apr 17, 2025 · Brands are strategically leveraging premiumisation and emerging markets to foster resilience and relevance amidst evolving consumer expectations. Storytelling, cultural fluency, …
McCain India profit shrinks 29 pc in FY24 amid rising costs
Apr 7, 2025 · Representative image McCain India, the maker of frozen snacks like French fries and aloo tikki, reported a sharp 29 per cent decline in its net profit for the financial year 2023 …
Indian by design - ET BrandEquity
Apr 24, 2025 · Branding In India: In 2025, Indian branding faces a crisis of diluted distinction due to easily accessible design tools. To break through, brands must strategically orient towards …
BluSmart promoters and the dark triad - ET BrandEquity
Apr 22, 2025 · The article explores the downfall of successful entrepreneurs and their brands like Jet Airways, Byju's, and BluSmart, attributing their failures to potential 'Dark Triad' personality …
With Second GCC, Walmart Looks to Build Tech Muscle
Apr 16, 2025 · With Second GCC, Walmart Looks to Build Tech Muscle Walmart is significantly expanding its tech footprint in India, leasing nearly 465,000 sq ft of office space in Chennai for …
Meta opens Threads to advertisers globally - ET BrandEquity
Apr 24, 2025 · Meta Threads Advertising: Meta Platforms is expanding advertising on Threads to all eligible advertisers globally, aiming to boost revenue amid trade war uncertainty. Despite …
Influencing change: How India's creator economy is making waves …
Feb 1, 2025 · Influencer Marketing: India's influencer ecosystem experienced a 322 per cent growth in four years, expanding to 4.06 million influencers. Gaming, travel, and parenting …
Eye on the tigers - ET BrandEquity
Mar 25, 2025 · Ryoji Shoda, Vice President of Onitsuka Tiger Fun fact: The signature "tiger stripes" on Onitsuka Tiger sneakers aren't just for looks—they were originally designed to give …
Fresh pricing, exclusive drops, influencer collabs, among key ...
Mar 17, 2025 · Gen Z Fashion Preferences: Clothing brands are updating their strategies to attract modern consumers. They focus on performance-driven fashion, influencer …
Bajaj Electricals appoints Sanjay Sachdeva as managing director …
Mar 29, 2025 · Representational Bajaj Electricals has announced the appointment of Sanjay Sachdeva as the managing director and chief executive officer, effective from 15th April 2025. …