Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

Toy Fair 2025 is live this weekend, a normal event for the first time since 2020 (that one was mostly normal). February, New York City, toys. Let’s go! Check out all our stories from the show floor below, it will auto update throughout the weekend.

February 10, 2025 | The global toy industry is gearing up for Toy Fair®, set to take over the Javits Center in New York City in just a few weeks. From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.

The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city.

With the industry’s entire ecosystem united in one place, Toy Fair is the year’s best opportunity to meet with current and new partners across the community, spot the hottest new trends, source your customers’ new favorites, and accelerate sales.

Oct 1, 2024 · Attendee registration is now open for Toy Fair®, the most influential industry event in North America, taking place March 1 to 4, 2025 at the Javits Center in New York City. (Press and student registration will open in November.)

Mar 1, 2025 · Toy Fair, produced by the Toy Association, is the the largest toy trade show in the Western hemisphere. See the hottest trends in toys.

Oct 4, 2024 · Attendee registration is now open for Toy Fair®, the most influential industry event in North America, taking place March 1 to 4, 2025 at the Javits Center in New York City. (Press and student registration will open in November.)

Mar 2, 2025 · Toy Fair itself also is trying to figure out where it fits into the new world of play. It was born in New York more than 100 years ago, back when nearly every toy company had a showroom in there ...