Our mission is protecting the public from deceptive or unfair business practices and from unfair methods of competition through law enforcement, advocacy, research, and education. Lina M. Khan was sworn in as Chair of the Federal Trade Commission on June 15, 2021.

Jan 18, 2025 · The big-box retailer “consistently” received promotional payments and advertising from PepsiCo, which owns major brands including Frito lay, Quaker and Gatorade, the FTC alleged.

Oct 1, 2024 · A class action lawsuit alleging that PepsiCo falsely advertises Gatorade Protein Bars as healthy when their high sugar content renders them decidedly unhealthy—protein or not—will proceed, at least in part.

Oct 1, 2019 · Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...

Jan 18, 2025 · The Federal Trade Commission sued PepsiCo on Friday (Saturday AEDT), alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the...

May 16, 2017 · BodyArmor argued that the Gatorade G2 bottle, though partially obstructed, is a truthful representation because the sports drink contains all three of the artificial ingredients listed. Previously, the bottle lacked a label but had Gatorade’s shape and distinctive orange cap.

It created tv spots and other ads claiming that BodyArmor is "a better sports drink," is "more natural," provides "better hydration" and that the long established Gatorade brand is "outdated." Stokely-Van Camp (Gatorade) challenged the ads, its third case against BodyArmor at NAD.

Jan 17, 2025 · The Federal Trade Commission sued PepsiCo on Friday, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other...

Dec 6, 2018 · After BA Sports Nutrition declined to comply with the National Advertising Division’s (NAD) recommendations to modify or discontinue certain ad claims for its BodyArmor SuperDrink, the self-regulatory body referred the claims to the Federal Trade Commission for review.

Oct 22, 2014 · Body Armor, the upstart sports drink brand that hopes to topple Gatorade from its long-held category leadership, may have to face an FTC hearing over its tagline, “Upgrade Your Sports Drink.”