Unleash the full potential of LEGO® Technic™ with the help of Augmented Reality (AR)! Now kids can be LEGO Insiders members too! Through the power of AR, you can make racetracks materialize before your eyes for your LEGO® Technic™ AR models.

Unleash the full potential of LEGO® Technic™ with the help of Augmented Reality (AR)! Now kids can be LEGO Insiders members too! Through the power of AR, you can make racetracks materialize before your eyes for your LEGO® Technic™ AR models.

‎Take your LEGO® Technic™ experience to a new level of realism: • Get unique experiences designed especially for each LEGO Technic AR model. • Enjoy realistic sound effects and lifelike features and functions. • Learn about robotics, engineering, rock sampling and more when you combine the AR app wit…

Aug 7, 2024 · Whether it’s the Yamaha MT-10 SP, the Formula E Porsche race car, the Ford Mustang Shelby GT500 or the NASA Mars Rover Perseverance, you’ll be able to put your skills to the test with augmented...

Sep 27, 2023 · Mark Zuckerberg teased augmented reality Lego yesterday — and sure enough, the Meta Quest 3 headset will offer a Lego AR game called Lego Bricktales, which is already available for phone,...

LEGO Hidden Side Phantom Fire Truck 3000 70436, Augmented Reality (AR) Fire Truck Toy, App-Driven Ghost-Hunting Kit, Includes a Mecha Robot, 5 Minifigures and a Harbinger Figure (760 Pieces)

Feb 28, 2022 · Developed with Apple’s ARKit, the unique creative tool allows kids to play with digital versions of some of the most popular LEGO sets, such as the LEGO City Train Set, LEGO City Fire Station, and LEGO Ninjago Movie, in real-world scenes using AR technology that mixes them with physical LEGO models.

NEW YORK (February 14, 2019) - The LEGO Group today unveiled LEGO® Hidden Side™, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time.

LEGO utilized PTC's augmented reality game engine to engage users and bring cohesion to a theme across platforms with a LEGO AR experience.

Nov 30, 2017 · The LEGO Group is providing children across the world the opportunity to play using a free augmented reality app, that allows users to explore their creativity by mixing virtual and physical LEGO® play together, in a brand new and unique way.