In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

Car-maker Ford grew awareness and sales of its new Ford Bronco model in the Dominican Republic with a digital and social media-led influencer campaign that went viral. With only US$4,000 for ...

A majority of marketers – 58% – are planning to engage with generative AI tools, with copywriting and creative versioning among the most popular applications. Marketers need to ensure their use cases ...

America's love of sports has been on full display after a sport-filled summer season. Enthusiasm for sport competitions beyond the major sports leagues is also on the rise and marketers should take ...

Generation Alpha (Gen A) – those born after 2010 – are not only tomorrow's consumers, but also have a significant influence on family decisions and spending today. Generation Alpha (Gen A) – those ...

This report explores the state of social media platforms and their evolving role in e-commerce, featuring profiles of the leading global social media platforms and discussing prospects and growth ...

How does a challenger brand make a comeback when knocked down from its hard-earned #2 spot? This is the question POND’S Men, a men’s skincare brand, asked itself while battling not only a market ...

Etihad Airways collaborated with Paramount Pictures for ‘Mission: Impossible – Dead Reckoning Part One,’ to reinforce its position as a top-tier airline. Etihad Airways’ innovative campaign, created ...