Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness ...

The pandemic exposed a clear divide between marketing leaders able to quickly pivot and respond to market shifts and those who could not. Jen Jones Today more brands are embracing statements of unity ...

If you don’t know what you’re doing, rebranding can be fraught with risks and problems that can affect your business long after the relaunch party. Chris Round and Monica Lillas have some helpful tips ...

Indigenous businesses are creating opportunities well beyond food and tourism. Anne-Marie Elias, chief disruptor, shines the light on Indigenous businesses that are creating new opportunities for ...

Ikea is working on a custom range of accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch Xbox branded body wash, shower ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

Far from being a dying medium, television is one of the key mediums where brands can capture the attention of an engaged audience. Rawkus Content CEO Rick Spence discusses the potential of long-form, ...

No other industry is full of jargon and meaningless, vague language than marketing and advertising. If it’s on trend, you can bet you or your clients will go there. Jordan Cockrell, director of ...

In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era ...

If you live in a city, out-of-home (OOH) advertising is unavoidable. Done well, a billboard, poster or even a bumper sticker has the potential not only to capture the attention and imagination of tens ...

Christmas campaigns are a vital touchpoint for brands, providing an opportunity to connect with audiences through warmth, nostalgia and meaningful storytelling. However, in today’s interconnected ...

Grabbing the attention of consumers is one thing. Sustaining that attention and converting it into action is where the real challenge for all marketers lies. Here, Steven Baxter, founder and CEO of ...