AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

A peek into fintech app Betterment's nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...