The advent of online business expansion has boosted the economy even during the COVID-19 lockdown and some businesses were able to reach out to customers through digital mediums. The out-break of the ...

In recent years, the PR industry has undergone a significant transformation, particularly in the wake of the COVID-19 pandemic. Businesses that prioritize regional and digital PR are gaining a ...

The world of marketing has metamorphosed a great deal from the traditional conspicuous and awkward pass-bys to memorable personalized experiences. Experiences have the power to move people emotionally ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

The evolution of the Indian Advertising agency has become prominent over the decade. The transformation of a vertical from a small-scaled business into an industry of its own stands testimony to the ...

While the rapid penetration of technology has helped businesses to increase their efficiency, increasing industry competition is making it difficult for many companies to stand out in the market and ...

In this era of modernization and sustainability, age-old plastic coupons and loyalty programs are not just outdated but also a hazard. Since QR codes surfaced in the market, it has become one of the ...

India's Packaging Market is projected to reach $204.81 Bn by 2025, exhibiting a remarkable CAGR of 26.7 percent from 2020 to 2025. This thriving sector has become a catalyst for technological and ...

The worldwide digital marketing industry is projected to expand at a CAGR of 17.6 percent from 2021 to 2026, reaching an estimated value of $807 billion. The growing population of people consuming and ...

Booming exponentially, the digital marketing industry is evolving as a major marketing trend of the 21st century intensified by digitization and rapid internet penetration. Contributing to this ...

Marketing as it was originally intended in its greatest form, is more important today than ever before. The world is awash in innovative services, products, solutions, technologies, business models, ...