Digital Content Next14h
AI can produce content. But can it tell a good story?
Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...
Digital Content Next1d
The rise of Attention Metrics brings new opportunities for publishers
Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...
Digital Content Next5d
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building ...
Digital Content Next6d
Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale
November 6 @ 11:00 am - 11:45 am | Virtual ...