All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

The design tweaks on the Galaxy S25 Ultra are nice, but that's not a reason to upgrade. Neither are a bunch of new AI tricks.

The National declared that the era of the AI smartphone had begun with the Samsung Galaxy S24 Ultra. It still feels that way. The South Korean technology company has introduced its latest Galaxy S25 line-up,