Leaked MrBeast memo reveals YouTube star’s formula for success — including ‘obsessive’ workers and ‘extreme’ videos
A leaked document has laid out YouTube star MrBeast’s formula for success – which includes “obsessive” workers, an emphasis on the “wow factor” and his philosophy that “the more extreme the better.” Jimmy Donaldson – the 26-year-old face of YouTube’s most-subscribed channel MrBeast – seemingly pushed a work environment reminiscent of more traditional tech giants like Amazon and Apple focused on “obsessive” staffers.