Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

The executive orders designed to dismantle DEI policies within the federal government suggest companies—and colleges and non-profits—that don’t follow suit could face Justice Department lawsuits.