Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and reintroduced free refills on brewed coffee for all of its guests while they are in ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the "Back to Starbucks" changes that have been instituted to create a more ...

"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.