The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

MATTEL has teamed up with OpenAI to develop toys and games with artificial intelligence (AI), and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Barbie could soon talk back - with help from artificial intelligence. Mattel has partnered with OpenAI to bring generative AI ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Space Marine on Xbox Game Pass. In 2019, Remedy Entertainment released the mind-bending, Kafkaesque game Control. At the time, I loved the idea of a bureaucratic office turned into a violent ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...