The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Globally, India ranks among the top advertising markets, with the US, China, the UK, Japan, and Germany leading the list ...

After millions watch the Super Bowl on Sunday, students will answer whether the average $8 million spent by advertisers on 30 ...