A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...
Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'
A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...
From injury to innovation: How a new clothing company aims to reshape women’s soccer
Here’s how Averie Collins went from a professional soccer player to an entrepreneur — and the roles Utah and a former BYU ...
Apparel, home goods retailer relocating St. Louis-area store
A women's apparel and home goods retailer is relocating its St. Louis-area store. Anthropologie will open a new location at ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
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Elevate Every Move with Franklin Sports’ New Flex Apparel Collection
Franklin Sports, a leading brand in the sporting goods industry, has announced the launch of its new Flex Apparel Collection (Flex Collection). With a focus on pickleball attire, the Flex Collection ...
How Napheesa Collier Built Unrivaled, the Most Equitable League in Women's Basketball
Unrivaled, founded by Napheesa Collier and Breanna Stewart, is the newest women's basketball league centered around equitable ...