Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Moolah Kicks created a women’s-specific basketball sneaker in 2021. Now it’s time for a girl’s-specific version.

The Adidas Samba buzz may have cooled off a bit since 2023, when the sneaker was named Shoe of the Year at the FN Achievement Awards, but the low-profile trend is still permeating to the brand's ...