Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Curious how AI is revolutionizing public relations? PR and AI professionals are harnessing AI to automate repetitive tasks, ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

The Public Relations Student Society of America (PRSSA) CU Boulder Chapter is the foremost organization for students interested in public relations and communications. We seek to advance the public ...

Public relations pushes aren't new to war — the U.S. military has had entire teams dedicated to PR for decades, and a global relations study published in 1991 concluded that "public relations ...

An inclusive community that understands and appreciates the life-improving impact of chemistry The American Chemical Society (ACS) Committee on Public Relations and Communications (CPRC) develops and ...

Palisades Park and Clifton are the latest in a trend of local governments that have hired professional publicity companies to handle their municipal communications. Clifton hired a communication ...