Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Curious how AI is revolutionizing public relations? PR and AI professionals are harnessing AI to automate repetitive tasks, ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

The Public Relations Student Society of America (PRSSA) CU Boulder Chapter is the foremost organization for students interested in public relations and communications. We seek to advance the public ...

The national Dr. F.H. Teahan Awards recognize outstanding work and achievements by students in public relations from across the United States. Public relations Photography: Jennifer Alsabrook-Turner ...