The debate between metric and imperial measurement systems has gone on for decades, but is one truly superior? This analysis ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

A record 182.8 million unique viewers turned into Super Bowl LIX for at least one minute, according to new Nielsen data ...

This was such a major problem that in 1790, President George Washington said in his first State of the Union address that ...

Not everyone agrees: one expert says it would be more helpful to consider imaging as a quality measure at the local level.

Discover LinkedIn's latest guide on mastering marketing measurement to optimize your campaign strategies effectively.

Confused by golf's onslaught of viewership numbers? Here's a handy guide to help you make sense of when — and why — to care.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

The Bitcoin Everything Indicator combines multiple key metrics into one comprehensive tool for better investment decisions.

The European Union has vowed to take firm and proportionate countermeasures in response to U.S. President Donald Trump’s ...