The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant launched legal action.
The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant ...
Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...
For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...
The famous Aussie export has become ‘Since 1974’ outside the countries where it was born after losing out to US footwear ...
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