With the growing popularity of The Challenger Sale, a groundbreaking book from the Corporate Executive Board (CEB), sales strategy is changing. That means transitioning from pitching to what CEB ...

That research led to the Challenger profile and The Challenger Sale book. I've since worked with multiple sales teams who adopted the Challenger Sale approach, many with great success. (If you're ...

For the past five years, CEB has been studying the evolving roles of sales and marketing professionals, in the context of the changing B2B customer. In 2011, our book “The Challenger Sale ...

Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales orga­nisation, The Challenger Sale is a ...