In case you weren't aware, tequila only comes from Mexico. This isn't because other countries don't like tequila, there's ...

Long a cultural melting pot and a hub for artists, the 400-year-old city is riding a new surge in popularity. Here’s the scoop on where to stay, what to eat and drink, the best hikes to plan, and more ...

With tequila’s reputation evolving into premium mixology, Don Julio’s Summer of Serve is designed to connect with a more discerning, cocktail-curious audience through tastings and education.

Don Julio has unveiled a summer travel retail campaign seeking to inspire travelling shoppers and teach them to create the ...

Texas-based Tito’s vodka made the latest list three times as the No. 1 seller at 0.75-liter bottle, No. 2 at 1.75-liter and ...

If the agave and the production process is approached with care, each tequila-producing state and subregion—even a single ...

Diageo has driven strong growth in its tequila portfolio in North America and is now seeking to take this success worldwide.

Taking a quick break from Ibiza, Blond:ish brought the Mediterranean energy to the Hamptons, giving festivalgoers a taste of ...

By 2030, Diageo expects to increase its global share of the total beverage alcohol market to 6% (from 4% currently), which implies 30 billion extra servings being sold. This will require Diageo to ...

If you couldn’t make it to Mercer Labs to step into the story of Tequila Don Julio, you can check out what went down above. DON JULIO Tequila. 40% Alc/Vol. Imported by Diageo Americas, New York, NY.

Tequila Don Julio has teamed up with New York City’s Mercer Labs Museum of Art and Technology to present Por Amor: An Immersive Tasting Experience, which takes you on a journey through the Blue ...

Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos ...