Division I men’s basketball teams will be able to play two exhibitions against any other four-year schools without needing a ...

Is artificial intelligence more suited to a dreamer's fantastical land than to your practical need for a brand identity?

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...

Dawson Garcia began calling for the ball before he crossed center court. Once he got it, he let it fly to give Minnesota its ...

Walmart unveils its first logo refresh in 17 years featuring a thicker font, a deeper blue background, and an energized ...

Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

A lot of people are hating on the Walmart logo redesign, but if you've ever been a third grade girl, you can tell that the ...

Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for ...

Walmart has unveiled a fresh logo ... sort of. The company last redesigned its famous yellow emblem on a blue background in ...