Suntory Spirits, a company that manages Suntory Group’s alcoholic beverage business in Japan, announced a total investment of ...

Rio Inaba, Suntory’s chief digital innovation officer, said the Japanese company's blockchain pilot "went really well." Suntory's blockchain pilot began in November after offering customers ...

Premiumization will remain the group’s growth engine. Despite inflation headwinds, Asahi has doubled down on brand investment, entering sports sponsorships to support the global expansion initiatives, ...

However, the shift of strategic direction to wellness has raised uncertainty over Kirin’s long-term growth prospects, where execution plays a key role in integrating the acquired subsidiary and ...

Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Beer is evolving into a sensory journey, with consumers exploring unique flavours and beer cocktails. Innovative recipes like Citrus Burst Shandy and Berry Mint Cooler transform beer into a ...

"Founding Partner" is an exclusive premium ... partner, Suntory will have pouring rights for alcoholic beverages and non-alcoholic beverages including non-alcoholic cocktails and beer throughout ...