That’s why remaking a love brand is more than refreshing a logo or tagline. It’s a strategic shift to realign the brand’s ...

The Bloor Street bike lane has become Toronto’s most contested strip of concrete, igniting fights over congestion, safety and ...

A prime example of this is the Starbucks logo redesign. The original design was a complex drawing containing a mermaid. Still, in 2011, it was streamlined to feature just the iconic Siren with no ...

The logo remains unchanged nearly 140 years later ... Some do revert to earlier-era logos after unsuccessful contemporary redesigns. Coca-Cola, Shell, Starbucks, and other brands rediscovered classic ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice that in 2016 was replaced by stickers with the customer’s order and name ...

Starbucks has taken a page from its past − offering free refills and bringing names on cups and a condiment bar. Beginning on ...

The global coffeehouse chain Starbucks will be cutting corporate jobs as CEO Brian Niccol continues to implement changes to bolster lagging sales and improve profitability. Niccol made the ...

*Starbucks is ending its open-door policy, which allows anyone to use its restrooms or hang out without making a purchase. This change aims to enhance the overall cafe experience and discourage ...

Starbucks said Friday it plans an unspecified number of layoffs as it restructures its corporate staff. In a letter to employees, Starbucks Chairman and CEO Brian Niccol said the Seattle coffee ...

Starbucks (SBUX) is eliminating jobs as CEO Brian Niccol focuses on its Back to Starbucks plan. To "operate more efficiently" will involve making "difficult decisions and choices," he wrote in a ...