Matilda Djerf has created an empire off her personal brand of effortless, chic, Scandinavian cool. But according to anonymous former employees in her native Sweden, her demeanor is anything but chill.

Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019.

Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019.

Fashion influencer Matilda Djerf apologizes following report she created a toxic workplace by: HALELUYA HADERO, Associated Press Posted: Dec 18, 2024 / 02:54 PM EST Updated: Dec 18, 2024 / 02:54 ...

Fashion Influencer Matilda Djerf Apologizes Following Report She Created a Toxic Workplace A popular social media influencer has issued an apology after a Swedish tabloid published a report saying ...

The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the clothing brand accused Matilda of bullying, fat ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...

Haleluya Hadero, The Associated Press Dec 18, 2024 11:55 AMDec 18, 2024 12:20 PM Print ...