The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to ...

The Spark Tank 2025 semifinals were held Jan. 28 in the Pentagon. The Spark Tank production team presented the top 15 ideas, ...

Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining ...

The logo also retains the iconic yellow spark, which received its own subtle refresh. "This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and ...

President Donald Trump's threats to impose 25% tariffs on Mexico and Canada have left many cities along Mexico's northern ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

Walmart announces a new brand identity including a revised wordmark and spark logo. Walmart says the new brand identity will be seen on Walmart.com, the Walmart app and its corporate site starting ...

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

Walmart has redesigned its logo, drawing a mixed reaction online ... deeper blue background and a brighter yellow spark icon. Social media users were quick to respond to the changes.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated branding reflects its evolution as a tech-powered omnichannel retailer. The ...