Snoop Dogg, Martha Stewart, and Bic are somehow all involved in this weird iPhone case
Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those ...
Warc1y
BIC: Getting Lit with Snoop Dogg & Martha Stewart
The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most ...
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Snoop Dogg And Martha Stewart Are Making Millions As Unlikely Powerhouse Duo Collab On Everything From 'Baking' to Wine and Ice Cream
In what may be one of the most unexpected yet successful partnerships in recent memory, Martha Stewart and Snoop Dogg have ... from Tostitos commercials to a BIC lighter campaign, showcasing ...
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Snoop Dogg Poses With Wife & 2 Of His Kids During Family Outing At ‘Dear Mama’ Premiere: Photos
More from Hollywood Life Willie Nelson Swipes Snoop Dogg's BIC EZ Reach Lighter In A Big Game Ad With Martha Stewart President Snoop Dogg Lives The High Life With His VP Martha Stewart In Skechers ...
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Fans Call Martha Stewart a "Legend" for New Project with Snoop Dogg
She's at it again, working on a new collab with her business partner and real life bestie, Snoop Dogg. The dynamic ... release is in collaboration with BIC EZ Lighters, a brand the two friends ...
Campaign Live11d
Creative roundup: Fabletics’ ‘dry’ humor with Ken Jeong, Eos’ sibling showdown and Bic burns with Martha and Snoop
The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...