For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Innovations in AR/VR optics, including holographic lenses and adaptive optics, are enhancing visual clarity and user ...

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.

As our readers were keen to point out, XReal’s latest doesn’t fit the mold of “augmented reality” or even “extended reality.” ...

WhatsApp is adding new features including creating new stickers from selfies, sharing sticker packs, and adding new camera ...

At CES 2025, MLVision launched the MLVision M5, the world’s lightest AI-powered AR glasses. Weighing just 25.8 grams, these ...

But the lenses have a slight film, so they can look a bit foggy at times. If you’re curious about blue-light blocking glasses—and you don’t need a prescription—the Sojos She Young pair is ...

Augmented reality is becoming more popular in Germany, with more than a quarter using at least one AR application. This is ...

“We observed that time spent with AR supports deliberate thought processes, leading to higher swipe-to-purchase ratios compared to non-interactive ads. When compared to Commercials, the ...

It’s impossible for us to recommend the best Sony lens for everyone, simply because there are so many to choose between. From wide-angle primes to super-telephoto zooms, we’ve tested a whole ...

TL;DR: NVIDIA has filed a patent for AR glasses featuring a digital holography display system that enhances optical occlusion and reduces power consumption. The glasses offer a natural field of ...

The MENA region has once again emerged as a vibrant hub for innovation, creativity, and cultural connection in 2024.