If you recognize the cold, cloudy beverage, it may be because you yourself have been Smirnoff "iced" in the past. The ...
Shares of spirits company Diageo plc ($DEO) were in the spotlight as the company warned about a potential impact of $200 million to its second half operating profit ...
Diageo has set an ambition for Smirnoff Ice to reclaim its position as Britainā€™s top-selling RTD, following years of sales ...
Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...
The highly anticipated Smirnoff Fiesta is back, bigger and bolder, promising a wholesome celebration of creativity through ...
EN-RICH-MENT is presenting the event in partnership with Walking With A Purpose. 8. Yakov Smirnoff to play Ohio Star Theater Longtime comedian Yakov Smirnoff will perform March 8 at Ohio Star ...
Doing what your buddy would do. In 2007 Smirnoff needed to do a communications effort to demonstrate to the Brazilian public opinion that it cared about responsible drinking. However, the brand was ...
Smirnoff has added Smirnoff Miami Peach, a 35% abv vodka-based spirit drink. The NPD combined ā€œjuicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and loveā€, the brand ...
Six Irish winners picked up awards at the annual European Sponsorship Awards which took place in London last night.