Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living continued to bear down on consumers. Sales of toys and games were down ...

Zhu Zuoyi generally keeps her daily expenses tightly in check and spends less than 20 yuan (US$2.74) on most meals, but when it comes to merchandise tied to her favourite cartoon characters or ...

Gen Z and millennials' love of plushies is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they're hanging onto the battered old ones from their ...