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Tennis star Serena Williams appeared on stage dancing and Mustard performed with Lamar. The Super Bowl 2025 started at around 6:30 p.m. ET, and the halftime show began around 8:30 p.m. ET.

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This means fans can expect the midpoint or halftime to be about 90 minutes into the game. In Sunday's case, with a 6:30 p.m.