Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

The series also, to the shock of no one, has a ton of references in it to sci-fi and horror, reflecting the main characters ...

Celebrating the ethos and style of the Grand Tour, these limited-edition Asmara Carnet de Voyage frames combine the elegance ...

A Pepsi-dial Seiko Samurai, my daily beater, gets new life whenever I swap ... While prices vary depending on materials, the floor-level model of NATO—the ballistic nylons we've been talking ...

A Pepsi-dial Seiko Samurai, my daily beater, gets new life whenever I swap between navy blue and black. Every Fourth of July, I get in the spirit and strap on a red, white, and blue NATO to make ...

Style at the Met Gala 2025 drew more attention than ever this year, thanks to its theme. Superfine: Tailoring Black Style is the Costume Institute’s first exhibition in two decades focused ...

Seiko has announced three new models in its Presage Style 60’s collection, featuring Silvery Violet, Ice Green and Gold Yellow dials. Inspired by the vibrant color palettes of the swinging ...

Seiko is an affordable Japanese watch brand that's loved for its cheap, but well-made timepieces. Here are the best models for men to shop now.

15 best off-the-radar gems in Tokyo We’re unveiling some of Tokyo’s best kept secrets that will delight both seasoned Tokyoites and adventurous travellers ...

August 1, 2024 Grand Seiko Just Dropped Two U.S.-Only Limited-Editions—We Wore (and Loved) Them The Grand Seiko SBGA509 and SBGA507 wear dials that pay tribute to Japanese wood carvings.