But did you know there's another child in the family? King Seiko is the lesser known middle child of the Seiko family – and it's making a comeback.

With three watches packing three different movements, all inspired by one legendary rally car, Seiko has every watch fan covered.

Seiko transferred a key feature from the affordable, divisive solar-quartz Speedtimer collection to its prestigious automatic counterpart.

Watches Seiko’s New Speedtimers Prove the Brand Is Still the Best Deal in Watches Three of the references are a tribute to the Japanese car manufacturer Datsun.

Seiko has just unveiled its latest Prospex Speedtimer watches – and they’re a racing fan’s dream. The standout? A new ‘Maximum Precision’ mechanical chronograph powered by the high-end 8R48 movement.

The Speedtimer, released in the late 1960s with Seiko’s then-new cal. 6139 automatic chronograph movement, is a staple in the Japanese watchmaker ’s catalog.

Seiko’s new Prospex Speedtimer ‘Compact Countdown’ brings a slimmer case, simplified design, and a limited-edition Datsun.

Fortunately, there are some models which offer an option. One of the most well-regarded is the Seiko Speedtimer collection – and I've found an example with a cool £225 slashed from its price tag.

Our favorite Amazon Prime Day watch deals include 40% off Apple, Citizen, Seiko, and more. Here's what our resident watch nerd is actually buying in 2025.

King Seiko’s VANAC Is Back From The ’70s & Continues To Rule Even after its discontinuation, the love for King Seiko never faded for over 50 years.