Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

The Mantel team is still coming down from The National high — last week’s convention was the best sports card and memorabilia ...

In use, the Nomadic Fior 555 feels like a really solid, well-built piece. The 41mm case diameter is neat and tidy on the ...

Today on Fratello Talks, we're discussing some of the best chronographs of 2025 (so far) ✓ Tune in to find out more about our picks ✓ ...

Meet the new Unimatic Diving Heritage Series ✓ Nine watches that inject the brand's minimalist style with vintage charm ✓ ...

“Affordable” is a mutable term in watch world. For Mark Zuckerberg, net worth $260bn and counting, a million-dollar Greubel ...

Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...

Thanks to a few subtle visual updates, this is one of the all-time best-looking Alpinist references, and it comes with two ...

Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant ...