When the storm hits, only the real ones stay afloat. The post $2.3M Ryan Williams Turns Tradition to Profit as Alabama WR Announces Billion-Dollar NIL Move appeared first on EssentiallySports.

Alabama standout wide receiver Ryan Williams celebrated his 18th birthday by signing an NIL deal with nail polish brand, “Sally Hansen."

Alabama wide receiver Ryan Williams took the NCAA by storm in 2024, hauling in 48 receptions for 865 yards and four touchdowns for the Crimson Tide at just 17 years old. The All-SEC first team member is now officially an adult,

Ryan Williams celebrated his 18th birthday with a signature NIL deal, but with a twist for Alabama's electric receiver.

Alabama football is one of the biggest brands in all of American sports. With such a high profile, Crimson Tide players have been able to sign many lucrative NIL deals while playing with the team. Just last year, Alabama quarterback Jalen Milroe was within the top five highest NIL earners, according to On3.

When it comes to NIL opportunities in college sports, like in other industries, it's all about the right fit for the athlete and the brand. That certainly holds true for Alabama star wide receiver Ryan Williams,

Alabama wide receiver Ryan Williams landed a new NIL deal after a standout freshman season. The five-star recruit quickly made a name for himself by tallying 865 receiving yards and eight touchdowns in his collegiate debut.

Williams currently boasts a $2.3 million, per On3. Throughout his freshman year at Alabama, Williams signed NIL deals with Rising Tide Youth Football Camp, Uber Eats, Hollister and Sally Hansen. During the season, Williams served as the Crimson Tide's No. 1 wide receiver. Williams posted eight touchdowns and 865 yards on 48 receptions.