Russell recently signed a NIL representation deal with Team IFA and last month agreed to a multi-year partnership with Panini America, a leading brand in sports collectibles. While at the Panini ...

As he gets ready for spring practice Alabama, Keelon Russell is also set up for success in the NIL space. With a $1.7 million On3 NIL Valuation, he signed with Team IFA for representation and signed ...

Alabama football's incoming 5-star QB sounded like Nick Saban talking about the meaning of NIL in the modern landscape.

Building that is the most successful thing that you can do, especially with how the NIL space is getting bigger," Russell said in an interview with Nick Schultz of On3. There's the brand ...

Keelon Russell is set to begin his college football journey at Alabama next month when spring practice commences. However, the freshman already boasts a massive NIL valuation. According to On3 ...

Keelon Russell, a five-star quarterback recruit enrolled at Alabama, has already made waves in the NIL landscape while preparing for his collegiate career. Fresh off winning the 2024-25 Gatorade ...

Alabama football QB battle is reaching its crescendo and Keelon Russell is seemingly taking the old-school road in terms of NIL -- one that Nick Saban would've been an instant fan of.

Keelon Russell is set to begin his college football journey at Alabama next month when spring practice commences. However, the freshman already boasts a massive NIL valuation. According to On3, the ...