A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made from platinum, a material Rolex did not use on Daytona ...

Originally popularized in K-beauty, cushion foundations are a key player in the complexion game. And for good reason. "There are many benefits of a cushion foundation, but what I love most is that ...

A Rolex retailer said they wouldn't try to fix my grandma's old watch. Rolex's policy says they can't guarantee service to watches discontinued over 35 years ago. Some independent watchmakers ...

THIS is the dramatic moment a brazen "Rolex Ripper" gang are tackled to the ground by undercover cops after an embarrassing failed robbery. Footage caught thief Yakob Harket, 21, trying to steal ...

None perhaps was more quietly radical than the Rolex Oyster Perpetual Land-Dweller. In an era where complexity often wins applause, Rolex introduced an entirely new model – its first in many ...

Swiss watches may increase prices due to a new 31% tariff by the US, analysts say. Rolex, a leading Swiss brand, faces challenges in offsetting these increased costs. The tariffs, imposed by ...

Rolex reveals all-new Land-Dweller model at Watches and Wonders 2025, complete with new honeycomb dial design. The company used the show to announce new variants of its GMT-Master II, Datejust ...

Rolex has never been a brand to rush into trends. It perfects, refines, and then, when the time is right, redefines. That’s exactly what it has done with its latest take on the GMT-Master II, launched ...

What makes the 2025 rumors so compelling, however, is that a few of them seem to be backed up by intellectual property filings (in the case of the natural escapement leak, for example, Rolex has ...

Secretary of Homeland Security Kristi Noem wore a gold Rolex watch worth nearly $60,000 during her visit to a notorious hellhole prison in El Salvador on Wednesday. The flashy bling — which ...

The exercise, which Hock followed keenly, was a simulation of “every conceivable outcome” of how customers might interact with the shop, a new flagship Rolex boutique, on London’s Old Bond ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...