Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Novak Djokovic has one big goal for 2025, but his path to a record-breaking 25th Grand Slam title is laced with obstacles. Djokovic is tied with Australian tennis legend Margaret Court on 24 major ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

It is impossible for all of this not to evoke certain reminiscences of Roger Federer and ... signed a five-year deal with the clothing brand On, co-founded by Federer On the same day he turned ...

The junior ITF world No. 6 got his first big taste of glory on his 18th birthday, beating the USA’s Benjamin Willwerth 6-3 ...

SunSport takes a closer look at the complex world of the sport's greatest ever champion. Roger Federer and Rafael Nadal were the darlings of the ATP Tour for the best part of 20 years. The ...

Learn more As a plus-size woman, I know the struggle of finding great clothing in extended sizes. Fortunately, where once there were only two or three retailers catering to plus sizes, now there ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

If you like to match your activewear with the rest of your wardrobe and love anything minimalist, Jacques is the tennis clothing brand for you. UNIQLO convinced Roger Federer to leave Nike, which says ...