The “strikethrough” is a 16 bar geometric grid to be the background of the new car logos and the “device mark” is the new ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that ...

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean ...

Jaguar has showcased its new brand identity and logo as it embarks on a new era. The British carmaker is transforming as an ...

Brand elements Jaguar's Artist Mark and Strikethrough explained Another aspect of Jaguar's new identity is the 'Artist Mark,' ...

Together with the new typeface, Jaguar will integrate a “Strike Through”—a series of 16 horizontal bars which will become a ...