Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

the way we approach public relations will require changing skill sets and an awareness of what is happening. Let’s review some of the current trends in this industry and what we can expect in ...

Bukky Robert-Taylor As the founder of an agency that has been in business for almost two decades; I have witnessed the ...

Curious how AI is revolutionizing public relations? PR and AI professionals are harnessing AI to automate repetitive tasks, ...

I cover digital trends in travel, media and entertainment ... In this environment, public relations firms have a monstruous challenge to stay relevant, by effectively communicating and telling ...

In the energy sector, where innovation and environmental responsibility are constantly evolving, energy public relations (PR) plays a pivotal role in shaping how companies are perceived by both the ...

Adaptability is essential in the ever-changing profession of public relations. Trends change, media platforms evolve, and the audiences we target are continuously transforming. Professionals must ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...