By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

Career opportunities for English majors extend far beyond teaching English and writing novels. An English degree provides a highly adaptable skill set that can lead to jobs in marketing, ...

The SM Group, led by its parent company SM Investments Corp., with SM Foundation, China Banking Corp. and Watsons, earned 13 ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

Public relations is all about profile ... These are just a few examples of community engagement, which businesses can leverage for mutual benefit and impact. Let’s say you engage with a local ...