Publix hires Fig for creative, retains 22Squared for media
Publix Super Markets has awarded Fig its creative business and retained 22Squared to manage media following a competitive ...
Friday essay: as the legacy media have dumbed down, The New Yorker has dumbed up
On its 100th anniversary, Matthew Ricketson considers The New Yorker’s remarkable journalism and vital role in our chaotic, ...
DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...
Branded Content: Harnessing The Unpredictable With Wild Card Creative Group’s Alison Temple
For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...
Exchange 4 Media19h
Aditya Birla Sun Life Mutual Fund’s print ad clears out the clutter
The ad underscores that while market volatility can create uncertainty, the right investment strategy can provide the clarity ...
Times of India’s Partha Sinha on events as IP and media’s relationship with tech
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.