News

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...
New graduates are entering a fiercely competitive job market, traditional resumes are being replaced with cereal boxes, beer ...
In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...
Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.
Omnicom Group Inc. and Interpublic Group have discussed with US antitrust officials not withholding online advertising for political reasons as a possible condition for winning approval to form the ...
Many of us are too busy watching the price for gas and groceries to pay attention to currency fluctuations. But some new ...
In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...
Services span web and app development, video editing, content marketing, influencer outreach, performance advertising, and design. The platform is seeing particularly strong adoption among startups, ...
NEW DELHI, May 23 (Reuters) - India's antitrust body found that global ad agencies breached laws by coordinating on commissions they charge advertisers, prompting the watchdog's raids on ...
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...