Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

The fashion chain’s like-for-like sales in the UK and Ireland — which account for almost half of the total — fell more ...

Associated British Foods (ABF), which owns the fashion retailer, said sales at Primark ’s established stores fell 6% in the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

CALLING all fashion fans - we have some VERY good news you won’t want to miss. If you were obsessed with the Primark cardigans that went viral last autumn ... and casual look, or buttoned ...

The Irish brand - known in the UK for its cheap yet trendy clothing, make-up dupes and knick-knacks like stationery - is suffering a 'slump'.

The CPHFW New Talent program will also bring Bonnetje—a label known for women’s ... look that comes out of the Danish city. So, keep checking back here often as we update you on our favorite ...

SHOPPERS already love Primark thanks ... after giving fashion fans a peek at the "cute" pieces up for grabs. From lacy lingerie to heart-adorned pyjamas, love is sure to look good on you whatever ...

Despite a number of headwinds, Christmas 2024 appeared to be one for the record books as the likes of M&S, Tesco, Sainsbury’s ...

Grace Wales Bonner drew inspiration from the Chicago-based artist Theaster Gates, and mined his extensive archive of vintage ...

The Edinburgh store went viral this week after giving fashion fans a peek at ... shoppers are racing to their nearest Primark to bag the new range. "Omg look how cute", cried a third.