Shoppers often love Primark's pyjamas and their shorts are so well-loved people are saying they would wear them outside the ...

Primark has divided opinion with its new £16 Borg fleece, inspired by one of 2025's biggest trends. The pink jumper delighted ...

SHOPPERS are rushing to their local Primark to celebrate the end of ‘No Spend January’ by snapping up the retailer’s latest ...

Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

While TikTok is flooded with excited 'haul' videos from Shein and Temu - where you can buy £1 leggings and £5 dresses - fewer influencers seem to be making the trek to the Primark's physical stores.

IT might not be the first place you think of when you’re looking for size-inclusive jeans. But one woman who was on the hunt ...

PRIMARK has just launched two new designs of their beloved boyfriend pyjamas – and they’re perfect for spring. Not only are they affordable and stylish, but they’re also much cheaper than an ...

MANY retailers are bringing in ‘dupes’ so that shoppers can get a taste of the much more expensive brands but at affordable prices.  A Charlotte Tilbury makeup artist has decided to test out ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.